The LEL Cycle Challenge 2025, in support of Weston Hospicecare, brings together endurance cyclists Jason Smith and Joss Ridley on a 1,540 km journey of purpose, compassion, and endurance. This exceptional event is powered by four proud sponsors, Abatec Recruitment, Aquablast Drain Services, House Fox Estate Agents, including Headlines Hair Salon, a longstanding name on the Weston-super-Mare Worle high street and a passionate supporter of local causes.
A Meaningful Ride for a Vital Cause
Set against the backdrop of the prestigious London–Edinburgh–London cycling route, this ultra-endurance event is more than a test of physical strength. It’s a powerful commitment to raising funds for Weston Hospicecare, which provides free end-of-life care and support to local families.
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Distance: 1,540 km (London > Edinburgh > London)
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Time Limit: 125 hours
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Checkpoints: 21 official stops
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Event Dates: 3–8 August 2025
Backed by Local Champions
Headlines Hair Salon https://headlineswsm.co.uk, now entering its 50th year of exceptional hairdressing services, is co-owned by Sarah Smith, wife of cyclist Jason Smith. Sarah shares,
“Jason thrives on endurance events and always ties his efforts to something meaningful. This challenge, in memory of Marcus Brown and in support of Weston Hospicecare, is close to our hearts. Our whole team at Headlines is behind him and Joss all the way.”
The salon has long been committed to the local community—not only through hairdressing excellence, but also by actively supporting charitable causes through awareness campaigns and in-salon fundraising events.
Meet the Riders
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Jason Smith – A celebrated endurance athlete and adventurer, known for charity events, climbs, and long-distance rides in memory of loved ones.
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Joss Ridley (aka Orange Socks) – A renowned ultra-cyclist known for the Trans Continental Race and for his strategic approach to long-distance challenges.
Together, they embody experience, resilience, and compassion—qualities that mirror the values of the businesses supporting them.
The Hospice Impact
Weston Hospicecare receives less than 15% of its funding from the government. Support from the LEL Challenge directly funds:
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24/7 specialist care
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In-home nurse visits
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Pain and symptom management
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Emotional and bereavement support for families
How You Can Support
Donate Online:
https://www.justgiving.com/page/marcusbrown-lel-cycle-2025
Corporate Matching:
Ask your employer to match your donation.
Share the Challenge:
Follow @WestonHospicecare on social media and spread the word.
Volunteer or Attend:
Join a support checkpoint or help fundraise.
Track the Ride
Live GPS tracking goes live Saturday 2 August 2025.
Jason and Joss begin their 1,540km cycle at 10:15am on Sunday 3 August 2025.
Riding with Purpose
At Headlines Hair Salon, we believe in going beyond business to support what matters. This ride is not just about distance—it’s about dedication, remembrance, and community care. We’re honoured to be a part of this journey and encourage everyone to support Jason and Joss as they pedal for purpose.
Together, let’s make every kilometre count—for Weston Hospicecare, for families, for life.
